This article is the part of a series examining popular business concepts as they (might) apply to schools. This piece has a particular focus on marketing. Should strategy be led by the school (the ‘product’) or by the parents (the ‘market’)?
Before deciding on marketing activities, schools (and businesses) must make choices about marketing strategy.
At a very broad level, this involves considering the balance between focusing on the school’s current offering, a product/asset-orientated approach, or the parents, a market-orientated approach.
For most schools, the starting point for marketing activities are its ‘assets’ — the school’s brand, location, the quality…
By Dr Stephen Whitehead (view’s are author’s own)
If you have any doubts about the continuing tensions over gender and sexuality in schools, look no further than the recent dismissal of Will Knowland, English teacher at Eton College.
In what quickly fired up into a heated and very public debate about free speech, independent thinking, intellectual freedom, but for some at Eton was a direct kickback against “so-called progressive ideology at the school”, the dismissal of Knowland exposed fundamental tensions within Eton College over gender identity, and specifically, male identity.
As such events are nowadays prone to do, Knowland’s dismissal…
Teaching is deeply rewarding.
It’s also a job that never ends. You can always do more, and there is always more to be done. There is always the next class to teach. There is always another meeting to attend. There is always more marking — so, so much marking.
The school day is relentless.
Unlike the corporate world, schools march to the beats of a bell, a buzzer or, for a lucky few, to the soft chimes of a campus clocktower. Distinct from many other professionals, teachers have little control over what they do and when. Every hour is a…
Are you an ‘Accidental Teacher’, a ‘Lifestyle Teacher’ or an ‘Idealist’. Perhaps you are a ‘Newbie’ or one of the ‘Curious’.
Well, in this EDDi you can find out.
Our Lead Writer, Dr Stephen Whitehead, outlines three recent pieces of research which deal with teacher ‘types’. If you are an international schoolteacher you may well find yourself listed and examined in one of the summaries.
Read below to discover your ‘type’.
There are a number of words which arguably define the early 21st century. For example, covid, globalisation, MeToo, popularism, global warming, toxic.
What is fueling this growth?
Two powerful forces: globalisation and government policy.
Globalisation has created the demand and necessity for international education; one delivered predominantly (though not exclusively), in English. Growth of the global middle classes has increased parent’s ability to pay for such an education.
In turn, government policy has created an environment where that demand is being filled by privately-owned international schools. As with many public services, delivery of education has increasingly shifted towards the private sector; businesses, rather than governments, now provide many essential services. …
The Thai spell caused me to fall in love with that country.
But the spell which caused me the most personal reflection, and confusion, was the one cast by Vietnam.
If you are a Westerner of a certain age…
At the start of 2020, international schools were looking down the barrel of a teacher shortage, with schools hiring earlier and earlier and paying more and more.
The demand for teachers in certain regions was almost insatiable.
Today, all that has disappeared. The rules of international school recruitment have changed.
In this informative interview, Diane discusses:
• the new teacher recruitment marketplace;
• the ways in which international schools are responding to the Covid-19 crisis;
• how new and experienced teachers can best protect their career journey;
• what international schools are now looking for when hiring teachers;
Dr Stephen M. Whitehead (views are author’s own)
There is an internationally renowned UK university, positioned high up the global rankings, facing an income shortfall of over £50 million. Not because of financial mismanagement but simply become of Covid-19.
And this university is not alone.
Calculations of the financial position of all UK universities suggest that up to 50% are in ‘immediate danger of insolvency’ with only Oxford and Cambridge truly safe from financial disaster.
by Dr Stephen Whitehead (views are author’s own)
FAIR WARNING — This is a forthright article covering a delicate subject. It is one we should all be aware of and should all be addressing in our schools and classrooms, but please be aware that it covers issues you may find distressing.
This condemns me to having to wade through the tide of daily bulletins which when taken in sum, only serve to reveal humanity’s continuing inability to live in harmony with itself. Mostly depressing, rarely uplifting.
However, for over thirty years now I have managed to ameliorate my feelings about…
By Dr Stephen Whitehead (views are author’s own)
Has Covid-19 Finally Busted the Colonialist Mindset in Asia, and if so, what are the implications for international education?
It is May 2010 and I am lecturing to a group of young American undergrads in Chiang Mai, Thailand.
They are on a study abroad programme, hosted at a local university. The title of the 12-lecture programme is ‘Gender Identity and Sexuality in Thai Society’.
For all 28 students this is their first time in Asia, indeed for most, their first exploration of a world beyond the Eastern Seaboard of the USA. Like…
Educationalist. Writer. Sharing (hopefully wise) words on school leadership and management.